Logo rebrand for new product coming soon!
October 2015
Designer on this project
Red Mountain High School Athletics
"Red Mtn Way" logo
Summer 2013
Freelance Graphic Designer on this project
This logo symbolizes COURAGE, RESPECT, INFLUENCE...the core values of the RM Athletic Dept.
 
Concept: There are two brands blended together here.  
1.  Red Mountain High School features the nearby Red Mountain in their primary logo, so I've taken that and created a simple, tribal-style mark...a symbolic mountain shape.
2.  Their mascot is the Moutnain Lion, so I've incorporated a lion attack scratch onto the logo...since RM Athletics is leading the way with this campaign, I thought that appropriate as an intimidating factor for opponents and a characteristic that students would take pride in.  The pointed and sharp angles make this brand feel dangerous.
 
Overall, I wanted to give RM a strong and bold logo that would compliment the school's existing branding, and even have the visual capability to stand alone as it's own brand if they chose to go in that direction some day.
 
Why the roughed up look?  Anyone who seeks to establish these three core values on thier campus is going to get some backlash.  Nowadays, these values are neither natural nor popular on high school campuses.  It needed to feel a bit like a warrior or athlete who's returned from battle.  
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LOGOS
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