Brief
To create Black Friday animation video for the most famous fashion spot in Ukraine – TSUM.
Challenge
To do everything in 2 days: find the right stylistic and music, write the script, draw the storyboard, make an animation and voice recording.
Idea
We decided to use:
Colors that always in trend – black and white
Modern motion graphics
Energetic music
Solution
Stylish animation video, as luxurious as TSUM, was created & launched right on time — before Black Friday.
Creators
Creative Director: Ket Overko
Art direction, Design: Vlada Golovina
Animation: Maksym Palii
Art direction, Design: Vlada Golovina
Animation: Maksym Palii
