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florence organic underwear branding
Florence - underwear made out of the organic cloth for the best interaction with skin.

The task for the brand was to create nature/flora inspired graphics and avoid the green color, keeping it classy and neutral.

I started with creating a logo-mark with graphic double entendre and made it look natural. Then for the additional graphics i drew a set of underwear shaped flowers and put them on the packages and advertising posters. Then i finished the task with a custom wordmark with only the second letter wrote with italic style of the font, which reduced unnecessary negative space and added some elegancy and an eye catching "cherry on the top" for the logotype.


T H A N K   Y O U   F O R   Y O U R   T I M E !


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florence organic underwear branding
259
2.9k
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Published:

florence organic underwear branding

259
2.9k
30
Published: