SAMSUNG CLUB DES CHEFS
Simplicity, modernity and elegance are the signature of this new club created by Samsung.
Showcasing the know-how and the experience of Michelin’s star-rated chefs and food visionaries
around the world, Samsung’s Club des Chefs brings some of the freshest inspirations
and ideas to help everyone rediscover the pleasures of cooking fresh and healthy food.
The name selected is actually a way to incarnate the prestige of French cuisine and the country's
rich food culture. Using new gastronomic cuisine codes where technology innovation
meets premium design, the identity of this Club wishes to concentrate on what is essential:
the chef’s expertise and professionalism.
Showcasing the know-how and the experience of Michelin’s star-rated chefs and food visionaries
around the world, Samsung’s Club des Chefs brings some of the freshest inspirations
and ideas to help everyone rediscover the pleasures of cooking fresh and healthy food.
The name selected is actually a way to incarnate the prestige of French cuisine and the country's
rich food culture. Using new gastronomic cuisine codes where technology innovation
meets premium design, the identity of this Club wishes to concentrate on what is essential:
the chef’s expertise and professionalism.
Michel Troisgros's Passion.
Three days with Michel Troisgros in his restaurant in Roanne (France).
Stationnery Branding.
Only two colors, one typeface, strong words.
Editorial Tools.
Consumer magazine, Consumer Newspaper & Facebook Page.
Reportage.
We met Michel Troisgros and Christopher Kostow.
