According to Indian film producer Madhu Mantena, digital marketing has proven over and
over again to be the most effective tool for targeting the right demographics, build and
maintain a good relationship and getting them glued to your films or music. From posting
a teaser on Instagram to live streaming the trailer launches to a glimpse of the behind-
the-scenes to social media contests to paid ads on youtube, the usage is countless.

Madhu Mantena, a successful film producer, and media entrepreneur walks you through the importance of digital marketing in the film industry.