Print Campaign
We had to create a 3 part advertising campaign for a product found on Kickstarter or Indiegogo. It is important to create a tangible and personal relationship with the potential customers through printed communication and to induce them to purchase the product.
Our team chose a tech product. The GoSho. Also known as the world's most powerful mini projector. We wanted to highlight the pros of having the GoSho by showing it's unique selling points (USP) and portray that without it, tasks would be more tedious.
Originally, we were using the tagline "Go Right, GoSho", a pun related to the visual. (the character with the projector is moving to the right and buying it is the right way to go. Geddit :>)
But after feedback, having a more direct tagline, and have it be more closely related to the image was preferred. This thus shows the problem to the audience and relates to them more. The public's eye will be drawn in first by the visuals and move to the tagline, before seeing the USP in the body. They can access the kickstarter page by scanning the QR code at the bottom.
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Design For: School project
Done By: Kimberly Tan, Arena, Kimberley Ng, Hethir
Aug 2018
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