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HUNT GATHER Sustainable Fashion




Moving fashion towards a more environmentally sustainable industry.

As consumers become more environmentally aware, a new countertrend toward “sustainable fashion” has emerged over the past decade and consumers have begun to choose quality over quick. Among its core tenets is secondhand shopping, which follows the “reuse” component of long-standing sustainability philosophy, along with “reduce” and “recycle.” If people can find a high-quality product instead of opting for cheap, poorly-made products, they’ll clearly choose used and from this, a powerful transformation in retail will unfold.
Hunt Gather is trying to do their part.








Fast fashion has become an environmental disaster.

Quality and durability have been pushed aside in favour of cheap clothing that meets the current trend in fashion but will be out of vogue the following season - the biggest problem with this is that it has lead to enormous quantities of clothing ending up in landfills. A testament to the true scale of this problem is that only around 15-20% of the clothing that is given to charity shops each year ever makes it to the shelves. The ultimate cost of this unfettered rise in conspicuous consumption is waste, pollution, sweatshops and environmental devastation.*This concept project is inspired by my interest in this market.









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HUNT GATHER Sustainable Fashion
487
7k
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Published:

HUNT GATHER Sustainable Fashion

487
7k
24
Published: