Poty Hernández is a fashion designer based in Buenos Aires, Argentina.
Everything she designs has a strong artistic imprint that manages to escape the conventional and is aimed at sophisticated young women.
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Everything she designs has a strong artistic imprint that manages to escape the conventional and is aimed at sophisticated young women.
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The branding was thoroughly redesigned and a new visual language was developed: initial work to establish the concepts to communicate, new logo, look and feel and a myriad applications on different elements and media.
