TV Sports Channel

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Brand identity for #VAMOS, a new sports lovers channel on Movistar+.

#VAMOS (Come on! –in Spanish) is the new MOVISTAR+ sports channel. The main goal was to catch the thrill of sports. Dosdecadatres has teamed up with the super–talented MOVISTAR+ creative team to create a new whole visual system. It gave us the opportunity to participate in all brand development process.

This new channel identity is carefully crafted to fit neatly with #0, a channel with comedies shows, series, movies, documentaries, and late nights shows. #VAMOS it’s his sporty brother.

A playful visual system to catch the thrill of sports

V for VAMOS, but also for Victory.

The logo was designed to feel the emotion of sports. Channel’s name is #VAMOS but –on tv– appears as #V. It’s the contraction of the name but also the symbol of victory. The logo is a memorable icon on a TV or mobile device.

A grid and palette color made for create movement

Boost emotions through motion

Motion design is critical to creating emotions, instant recognition, and connect with the audience. Helping clarify the core concept and guiding the viewer from scene to scene across the narrative. We believe in motion design as a powerful tool to create a vivid experience.

All sports. All emotions.

Credits

DOSDECADATRES team up with MOVISTAR+ creative team working together throughout from brand concept to graphic package.

Movistar+ Team

Creative Director Iñaki Marticorena
Art Director Ricardo Fernandez
Producers Miguel Ferrándiz, Veronica López, Clarisa Schapper
Graphic Design & Motion Asier Bueno, Oscar Arias, Rafael Sánchez
Sound Design Omar Tenani

Awards

Promax (2019) Gold Brand Design Package
Promax (2019) Silver On Air Ident
Laus (2019) Bronze Visual Identity
New York Festival (2019) Oro Image Promotion
New York Festival (2019) Silver Brand Image