vw #3
3D ANIMATED FOOD
THE PROJECT
The all-new Volkswagen Golf 8 is here. I had the opportunity to work with French directors Julien & Quentin and MarkenFilm Berlin for the launch of a new VW Golf 8 campaign in Germany. My work focused on the creation and animation of 3D emoji icons for several fun life scenes around the car.
One week to bring colorful emojis to life and integrate them into this cool ad! Rad shots.
3D modeling, shading, lighting & animation: Thomas CHARIER
Film direction & 2D motion design: Julien & Quentin
Client: MarkenFilm Berlin
Get them with sound on instagram!
~ 2020
concept
The new Golf 8 is where life happens, where family is the key.
Smileys have become essential elements in the parent/child dialogue. Here they bring generations together in the sometimes difficult choice of meals and road stories.
J&Q created 3 key scenes for 3 moments of life: searching for a meal, roadside break and coming back home. The film aims to show latest the technical innovations and new features of the Golf 8.
design process
Due to a tight deadline, I didn't have time to sketch the characters, everything was done while sculpting and modeling. I used classic emojis as a 3D base and twisted them to my liking with details and colors, resulting in a playful and unique fantasy of everyday life.
Easy to concept since fast food icons had already a shape language that everybody have in mind. I played with color to create a strong graphic universe still in adequation with Volkswagen graphic chart which uses a vivid yellow.
thanks for
watching!
