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Estéee Lauder_in the middle of red alert

Estée Lauder lipstick

Concept behind is to create framing to convey to draw the eyes to the product and play with strong colors to create great juxtapositioning between red background and lipstick
Instead of using one light and aiming ton the center of framing a used 3 graded light to point each side of red panel.

Separeted schema of lighting (check BTS below) has been used to better emphasize lipstick due its particular shape.
Estéee Lauder_in the middle of red alert
Published:

Estéee Lauder_in the middle of red alert

Published:

Creative Fields