Rødder Brewing Co is a Mendoza-based craft beer brand hell-bent on producing high-quality beer for local bars, and now, launching their own beer lines.
We worked with Rødder on creating 4 labels for their lines of beers, to compete and differentiate themselves on a highly saturated craft beer world.
Rødder also needed a rebranding, since the emblem that they used as a logo had some problems:
- Cannot be used in reductions due to readability issues
- Not relevant as a trademark to compete in a beer gondola
- Excessive detail in the illustration to be used as a trademark
- Competition between brand and illustration
