The Vegan Food Wrap Co. asked us to completely revamp their branding and design a range of new packaging to help them better communicate their ethos and brand voice. As the sister brand to The Beeswax Wrap Co. they needed a design that would sit well within the brand family but also give them stand out appeal.
We created a simple, organic logo which reflected the natural, vegan properties of the product. Using a deliberately limited colour palette which stood out against the recycled kraft packaging, we were able to clearly communicate the brand messaging with a strong visual style.
Illustration and iconography were used throughout to bring a playful element to the rebrand.
We also developed a set of brand guidelines to ensure design consistency as they add new products to their range, and designed a new collection of patterns for their wraps.