FoodBox
FoodBox is an app that offers food delivery service.
Background: Nowadays, plenty of food delivery services have been growing since the convenience of the Internet. While a huge amount of online businesses are increasing, we are also producing a lot of wastes including food, plastic bags, disposable products, etc. In order to fix this problem and stay in the business at the same time, we would like to set up a company that satisfies the demands and reduces the waste to the lowest.
Purpose: Not only we connect with the best restaurants that offer fresh, organic, healthy, and tasty food, but we are also dedicated to reducing the carbon footprint. In order to reach our main mission, we offer reusable food containers/boxes and paper bags to the restaurants for delivery. We will also reach an agree- ment with the restaurants by not offering disposable tableware. In addition, we support the farmers’ market and non-GMO projects to reduce food waste.
Primary Message: The design should be remarkable enough to be eternal. It should also showcase the main purpose of the company and have a sense of joyful impression and feeling.
Audience: Fans who are eco-friendly and prefer organic food.
Marketing: Websites, advertising, tv commercials, stickers, first order discount, reusable food container/box.
Adjectives and Visual Ideas: Fresh, friendly, eco-friendly, organic, non GMO, sustainable, healthy, joyful. Color: green, orange, red, san-serif font, box.
Before
After
Final Design & Tagline
Primary: Horizontal
Secondary: Stacked
Typography
Logo Font: Figno
Tagline Font: Acumin Pro (Bold)
Colors
Stationary
Business Card: 2" x 3.5"
Letterhead: 8.5" x 11"
Stickers
Sticker front Sticker back
Signage
T-shirt Design
Package Design
Website
