Wordmark, Label Design. 2020
Sam McClaren is a British luthier, handcrafting bespoke guitars of his own design. His recent 'Performance' models were his first steel string range to date, and he enlisted Outlier to design an alternative wordmark and inner-label for the series.
Photography: Carla Whittingham
Above is the current logo and label for the Classical range, designed by Philip Harris. Sam needed the Performance series to have a cleaner, less traditional feel to distinguish between the two styles.
All photography © Carla Whittingham 2020