About the logo
Kopi “Wari” combined with an orange circle (symbolize the sun), this logo produced the idea of “wari+sun” (which pronounced as wari-sən) will refer to word “Warisan” (Indonesian), which means heritage in English; a tradition; something that can be passed down from preceding generations.
Concept, purpose, and positioning
Kopi Wari is everyone’s sunrise and sunset bestfriend. Sunrise when you get your first morning coffee and get fun, cheerful, exciting mood to start a day and get calm, relaxing mood at the same time after work for your sunset coffee, just like when you listening to folk indie music. Kopi Wari adopting that ideas as today new framework to show Indonesian young people nowadays trending lifestyle: anak senja; free, down-to-earth, poetic.
