Client: The Nourish Movement (visit here)

Industry: Fitness

Requirements: Work with a set of chosen colours(fuschia & lime green) and font (quarterly thick BRK) to produce a logo that reflected on the company's chirpy and fun loving side. Movement had to be incorporated into the logo.

 

If there's one thing I learnt from this project, it is that I really SUCK at spelling.
If you haven't already noticed, I spelt Nourish as Norish. And it was so embarrassing because it was sent to the client at least twice. I guess she was nice enough not to point it out and let me discover it on my own. (thank you!)

 

I really enjoyed working with these colours as they forced me to get out of my comfort zone (black, white, and some contrasting colour).  Took the liberty to play with other colours and fonts which I thought went well together and came up with some business cards as well. Personally, I felt that the circle logo (immediately above) was suitable as the colours are more appealing to both men and women.

 

Even after the drafts were made, the client wanted the use of the fonts she chose. Based on her powerpoint sketch, I did up the final logo for her (below).

 

What do you think?