Ivonka is a family pastry shop, its name comes from the combination of its family's own names. 
I decided to create a lettering for this brand. When you decide to use such an elaborate 
typeface, you better create it yourself.

A special element: butterfly. its meaning is a sentimental value. Many times working with a family brand, the concept of the same is aimed at elements of sentimental value. Listen to them and try to capture what they want in the best possible way.

Let's put pieces together: 
When you have a defined color palette, don't be afraid to play around with the variation and combination.

Let's make it real
Some applications to bring them to reality.

Let's make it real
Some applications to bring them to reality

A book that collects all pastry creations... a kind of “bible”

This is a small part of the whole process and creation that I did for this brand. 
... everything is a process, try to get the best out of your head.