Zillow Motion & Illustration
While on the Brand Design Team within Zillow Group Studios, I served as a brand designer, focused on illustration, visual design for email and web, and digital application of the brand. This is a collection of various motion and illustration projects ranging from social ads to email illustrations and smaller illustrations for the web.
Zillow Home Loans
Social Ads
Social Ads
Format: Facebook and Instagram in-feed and story ads, under 30s.
Goals: Test new content types to drive greater engagement using specific finance and mortgage related illustrations.
Goals: Test new content types to drive greater engagement using specific finance and mortgage related illustrations.
Zillow Offers
Re-engagement Ads
Re-engagement Ads
Format: Paid social for Facebook and Instagram, ~6s.
Goals: Test new content types to drive re-engagement with Zillow Offers home page, request an offer submits, and Zillow Offers initial surveys starts. Establish messaging that users respond to.
Audience: Users who received an offer 30 days ago but haven't accepted or haven't finished the survey to get an offer.
Goals: Test new content types to drive re-engagement with Zillow Offers home page, request an offer submits, and Zillow Offers initial surveys starts. Establish messaging that users respond to.
Audience: Users who received an offer 30 days ago but haven't accepted or haven't finished the survey to get an offer.
Zillow Email Animations
Animated heroes for welcome emails for users buying or renting.
App upsell banner to get users to download the Zillow app.
App upsell banner to get users to download the Zillow app.
Zillow Icons
Zillow Email Hero Illustrations
Zillow "Spot" Illustrations for Email and Web
