Global branding for a major middle east steel producer.
In 2008, they approached Ledgard Jepson to look at their corporate identity, brand, marketing materials and corporate documents with a view to bringing them up to date and in line with global producers like Ancelor Mittal and Corus.
We devised a corporate mark that reflected the corporate status, confidence and ambition of the company. The ‘e' icon represents both the sun, symbolising a new dawn and a bright future for Ezz Steel and the product of hot rolled steel. This translated through into a comprehensive brand guidelines document outlining a consistent approach to photography and tone of voice and application to printed materials, stationery, signage, workwear, livery, advertising and exhibitions.