Do your best work
BONDAI is a San Francisco-based product incubator that exists to provide teams with the tools they need to do their best work. When they approached us to help with their brand identity system, we aligned on the idea that at its core, BONDAI is a toolkit. We built a visual system to bring that to life via the wordmark, iconography, type, and color.
An icon system inspired by real and imagined construction hardware establishes the foundation of the graphic language.
