BetVictor World Matchplay Darts - Sudden Death Insurance Campaign
The following artwork was used to promote BetVictor's Sudden Death Insurance campaign across the 2013 BetVictor World Matchplay Darts hosted at the Winter Gardens, Blackpool. As BetVictor were head sponsor on the event they were looking for a campaign that would enable them to stand out from their competitors and promote their offer with clear cut through within the market place.
