Candy Group Stand @ IFA Berlin 2017 / 2018

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IFA Berlin is one of the most important consumer electronics and appliances fair in Europe. Candy group (now Haier group) had a 1000 square meters space to showcase his new products features and the state of the art of its technologies progress.

Bonsaininja studio had the task to design the overall concept, the set design, the interactive installations and all the video and graphics content of the Candy group stand for the 2017 and 2018 editions. Our goal was to find a compelling way to tell the story behind the hero products features and the groups of products, each one in its category dedicated spot, maintaining a consistent overall concept and a coherent visual identity.

For these projects i worked as the art director assistant and as graphic / motion designer in building all the visual material and the exhibition concepts, being present in all of the creative process, from the initial brainstorming to the final assembly in place, for both of the editions.