Boskind. 

Definition: A little crazy individual, refusing for her inner child to be supressed. 

Concept: BosBef*k

For my personal branding, I had to dig deep to what makes me unique as a creative individual and what makes me, me. 

When starting to think out who I am, I realised that I consider myself a 90's kid born in the wrong era. The era I believe I belong to is the 70's, this is very prominent throughout my personal branding, but also staying true to my inner Boskind. Afrikaans being my first language and myself being quite a cheeky individual when it comes to design work, the copywriting has allowed me to incorporate some toung-in-cheek afrikaans slang.