ROCKY & ROSIE BRANDING
Rocky& Rosie are based in Petaluma, CA and provide locally raised, fresh organic and free range chicken with ranches in and around Sonoma County.
Their mission is to produce the finest free range and organic poultry products while reducing waste, preserving our environment, supporting our employees and contributing to our local communities. They also like to have a little fun.
I was responsible for directing the new look and feel for Rocky and Rosie's marketing efforts, bringing a more homegrown and crafted feel to life. The concept is centered around the idea of 'making your mark' and visualized with stamped graphics.
This is a sampling of that look and feel across a variety of brand touchpoints.
The OG concept shot
Sample spreads from Rosie recipe book
Videos for social channels