ASHMWAY Is a clothing brand based in Egypt, Working on men's clothing mainly, The word "Ashmway" means executioner, or a hangman, a person who executes an act, will, judgment, etc. 
The cross axes and the skull emphasize the image of the brand, Easy to memorize, and differentiate the brand from the others, Also it will serve the visual identity as items on sessions and interior design, To be more recognized. 

Agency: Treas
Client: Ashmway
Brand Designer: Abdullah Khamis
Photography: Unsplash.com