PERDUE CHICKEN PLUS PRODUCT LAUNCH
Perdue Chicken Plus is the first-of-its-kind nationally distributed nuggets, tenders and patties blended with vegetables.
I was involved from the start with the development of the product, from consumer testing the name(s), packaging concepts and final revisions for launch to the public.
These are a few early concepts for names and direction that ultimately led to the final design as chosen by the client.
Once the final design was chosen, I oversaw the photography for the front of the package.
Final product shot for promotional launch
Product photography for front of packaging (far right, club pack)
This is a few in a series of nine videos created to coincide with the launch of Perdue Chicken Plus. The target was families with a picky eater. I concepted these from storyboard to set to final edit.