Star Wars films and stories have always been on an epic scale. When Hasbro wanted to unveil their new Lightsaber, we aimed for epic. Fill an abandoned superconducting supercollider with ten kids exploding with martial arts, parkour and gymnastics skills and you will learn the true power of the Force.

Trivia: The biggest challenge here? Childrens' advertising guidelines forbid Lightsabers actually striking anything, even other sabers. Acrobatic swordplay combined with a slick edit sells the illusion of combat while keeping the spot in the clear.