A brand for a better living
The project was developed by Panamera to create a brand concept in terms of naming, logo and brand styling direction. This brand portrays a revolutionary product that will change the fitness market and conveys a very positive concept based on the physical phenomenon that occurs with exercise sport “endorphins”. Creating a dynamic brand style, modern and optimistic we managed to give the brand a symbol extracted from the very name “EFI” to promote the brand in a shorter version and find a compact and versatile symbol.
