Constru brings breakthrough real-time computer vision to the construction industry. Their technology works to mimic the ability of human engineers to assess the construction process. Through the platform construction companies and owners can monitor the jobsite remotely, get actionable insights, boost efficiency and amplify their ROI.
The construction industry was new to us. Construction companies have many years of experience working with their own standards and methodologies and most of the management work is done on premises and on paper. Moving these professionals to a digital online platform might change their lives, but only if they accept the change. For this we had to listen carefully and not try to impose UX conventions without understanding the needs and roles of each of the different users of this platform.
The brand language was created to send the message that while the product is costumed for construction the company deals in data above all and it’s future holds many possibilities.
Branding and graphic language, platform UX, web design.