HOPEL is a brand that sells items (e.g. artworks, posters, astronomy awareness books, board game, 3d simulations, telescopes, etc. and organizes astronomy workshops. The brand wants to bring to its customer the vivid experience an knowledge about a mystical, vast and abstract universe through academic goods, but with a fresh and modern approach.
Astronomers around the world have been searching for extraterrestrial life as a human mission for many years. There are many outer space places for them to explore where planetary systems receive the most attention. And they're looking for a planetary system with a composition similar to the solar system we're living in.
The HOPEL logo was inspired by a story like this. The word "HOPEL," as it is said, would have the same pronunciation as the legendary HUBBLE telescope - an astronomical object that has made many memorable historical landmarks for mankind. The name also contains the word "hope," which implies that optimistic results are expected in the search for extraterrestrial life. The logo is the image of a host star with an orbit of stars orbiting it that is a mysterious planetary system still filled with the hope of the astronomers.