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    Trading Spaces was a TV show where neighbors redecorated a room in each other’s homes in two days with $1000. Art direction of licensed product… Read More
    Trading Spaces was a TV show where neighbors redecorated a room in each other’s homes in two days with $1000. Art direction of licensed product line for mass market. Established look and feel of brand, designed home décor packaging, ‘tween packaging, style guides, marketing materials, and retail signage. Oversaw product development in categories including home décor, publishing, games, DVDs, paint, and crafts equating to approximately $170 million in retail sales. Trading Spaces dollhouse received “Top Toy of the Year” by Creative Child Magazine and “Parent’s Choice Award” in 2004. Read Less
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Trading Spaces Consumer Products & Branding

Trading Spaces was a TV show where neighbors redecorated a room in each other’s homes in two days with $1000. I Art directed the licensed product line for mass market. I established the look and feel of brand, designed home décor packaging, ‘tween packaging, style guides, marketing materials, and retail signage. I also oversaw product development in categories including home décor, publishing, games, DVDs, paint, and crafts equating to approximately $170 million in retail sales. Trading Spaces dollhouse received “Top Toy of the Year” by Creative Child Magazine and “Parent’s Choice Award” in 2004.







retail display & signage for home décor line at Linens 'n Things





retail displays & signage for paint line





retail paint card





hangtag and woven label 






home décor packaging style guide elements





home décor packaging





board game developed with Hasbro




calendar




Trading Spaces Design Companion: 
Software was designed to help users design their living space from the ground up. They can enter room dimensions, position electrical and plumbing fixtures, choose from 1000s of fabrics, colors, furniture styles, and fixtures, and have a 3D view at each step of creation. Once finished, users can print out plans, materials lists, and get money-saving advice.





Craft dollhouse: 
Children were able decorate fabric, furniture and walls with paint, stamps, stencils and stickers to decorate the interior and exterior of their own dollhouse. The paints wiped clean, stickers were removable, and the floors and walls were reversible allowing the house to be designed and redesigned over and over again. Trading Spaces dollhouse received “Top Toy of the Year” by Creative Child Magazine and a “Parent’s Choice Award."





apparel and accessory sketches





stationery




'tween style guide elements


ART DIRECTOR
Discovery Communications
Art Direction, Design & Layout
Jeannine Gaubert Pamoukdjian

(Project Date: 2003-2006)