Logo Design courtesy of
Kyle Eyre http://www.behance.net/Keyre
The brief: Be Part of the Solution
Group work to conceptualise and storyboard a one minute movie. Thereafter, shoot and edit, the object being to send a message/create awareness - design to make a difference.
Concept: Feel good! And pass it on. Tag, you're it!
This is the individual packaging and promotional campaign, within a limited budget.
Composite image
Composite Image of Poster, DVD Packaging inner, front and back views.
Poster design
The poster will come in other colours as will be seen following and represents the viral Point of Sale, with a variation of the logo on the bottom right hand corner.
DVD packaging
The DVD packaging is suited to the concept as the idea of the balloon is communicated with the illustration on the the flap that tucks over into the back of the packaging.
This may be more clear in the render.
DVD packaging render, with DVD disk
Viral campaign
Guerilla campaign - "bomb" cafes and restaurants with stickers to advertise
and get the campaign to be recognisable.
Social media campaign - YouTube, Facebook and Twitter
Alternate designs
Landscape Poster/Graffiti
DVD dieline
