Omar's Bread Branding and Packaging
Omar's Bread is a home bakery specialized in artisan sourdough bread made with wholesome ingredients.
The consumers of Omar's Bread are health-conscious individuals who are tired of buying so-called healthy bread from the supermarket filled with preservatives. They want bread that is baked with care and with natural and locally sourced ingredients. The global sourdough market is expected to reach USD 4.3 billion by 2024. So there is a rising demand for healthier, tastier, and chemical-free baked products.
The brand logo was inspired by the proofing basket's imprints left outside the artisanal sourdough bread. Leading with transparency, for the packaging, the consumer can see the bread through the logotype cut out and read the only four main ingredients: water, flour, salt, and natural yeast highlighted in a curved line.
