Logo Design - Macro Meals
Macro Meals UK approached me with a logo redesign project. Their current logo was outdated and needed a modern facelift. The client was adamant in keeping the colour from the old logo, so existing customers could still relate to the Macro Meals brand. The brief was to come up with a memorable logo which had meaning behind the company and its founder.
The solution was to look at how the food was packaged, take the container shape and apply this to the letter 'M' creating an illusion of depth, using three parts to the logo to represent the three macronutrients within food. Protein, Fat and Carbohydrates. Keeping the existing colour, the new Macro Meals logo was created.
The logo was added to all food packaging, the company website, t-shirts and marketing collateral.
