Visual identity for a heart health management app.
This concept brand's target demographics are both doctors and the patients they serve.
More than a few brands directed towards doctors and healthcare providers lack a certain intentional design quality and have an overall cold feel. This concept brand requires active engagement and buy-in from the patient to effectively partner with their doctor to better their heart health.
With those two demographics in mind, there is both a direct visual and written communication approach towards doctors and a warmer and assuring approach towards patients.
A visual identity isn't only for the brand it represents but for the people it wants to be known by. To be understood and memorable, its visual identity must be clear, clean, and consistent. That's where I come in.
For more than 10 years I've worked with brands of all sizes, creating and supporting their visual identities in smart and simple ways.
If you're looking for a designer to partner with and bring your brand's visual identity to life, let's get started!
