FullStop is a brand that fights for the respect of women
A subscription box is gifted to fathers who have daughters. Each and every box considers a different issue pertaining to daughters growing up in modern society. There are four decks of cards within each box, consisting of eye opening informative flash cards and documents educating males on how to behave in situations whereby sexist comments are carelessly thrown around due to normalisation.
The aim is to educate fathers on how to behave, becoming proactive in situations where they are given the opportunity to speak up, in order to become less reserved and avoidant around certain topics.
FullStop is supported and promoted by their online website.
The first subscription box considers the bystander approach. Offering men a wide variety of proactive responses towards sexist comments. Four quirky, respectful and responsible packs of cards.
The second subscription box contains exciting goodies that allow fathers to further explore their newly found voice, becoming familiar with the stories.
The third subscription box supplies fathers with the absolute essentials their daughter would need in a situation where they feel violated or sexually assaulted.
