Johan Rockström – TED Countdown

We felt humbled by the request to direct this important talk for such a big event. Being a pretty lengthy script, packed with information and data that all felt equally important to communicate, it was almost like having a seven and a half minute script with only headlines that deserved and screamed for the same attention. There’s not a dead second in this talk, therefore it was with both excitement and a healthy amount of intimidation we took on the task.

Directing a collaborative project isn’t always easy. You need to put a lot of trust in your partners, not only to deliver in time but also that what they do deliver will match with all the other parts. In many ways, it can be compared to laying a 10’000 piece jig-saw puzzle. There’s so many different elements that need to fit together: colors, textures, patterns, stroke thickness, timing, etc. We solved that, both by doing a good chunk of the animation in-house, but also by handling all the compositing, to be able to have control over the final look.

The aesthetics we landed were a strong, gritty collage-style to portray the seriousness of the speech. It is still colorful, but with a dominant fiery signal orange and yellow on top of a dark cold gray. The textures work as a manifest of tactility and creativity and brings a kind of guerrilla-style feel to the communication. It’s packed with paper cut-outs and rips, grainy Xerox photocopies, silkscreen prints, and expressive charcoal and pen sketches.

Credits:

CLIENT: TED Johan Rockström
PRODUCTION COMPANY: Brikk
CREATIVE DIRECTION: Brikk
EXECUTIVE PRODUCER: Brikk
DIRECTOR: Brikk
SCRIPT: Johan Rockström, Owen Gaffney
STORYBOARD: Björn Johansson
ANIMATIC: Björn Johansson
EDITOR: Göran Messelt Andersson
ILLUSTRATIONS: Björn Johansson, Alexander Lory, Joakim Areschoug, David Saracino, Emma Brinck, Clara Busquets, Bee Grandinetti, David Saracino
2D ANIMATION
Björn Johansson, Alexander Lory, Emma Brinck, Clara Busquets, Emil Börner, Simon Ekstrand Appel, Joakim Areschoug, Viktor Norman, Thomas Pomarelle, Philip Engström, Bee Grandinetti
3D ANIMATION: Thomas Pomarelle, Viktor Norman, Simon Ekstrand Appel, Joakim Areschoug
3D ANIMATION: Kristian Andersson, Björn Johansson, Sergey Krasin, Cristoffer Åhlund
FIRST ASSISTENT CAMERA: David Mikic
GAFFER: Daniel Keith
AUDIO TECHNICIAN: Janna Johansson
DOP: Daniel Gustafsson
MAKE UP ARTIST: Isabel Ztirl
SOUND DESIGN: Calle Wachtmeister




For more breakdowns and behind the scenes:
Web: https://brikk.se
Instagram: @brikktv


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TED 2020 – Johan Rockström
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TED 2020 – Johan Rockström

Animated film for TED Countdown featuring Johan Rockstrom.
463
3.4k
25
Published:

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