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Information Architecture + Branding
Information Architecture

The client approached me with a request: 
"We got a new website up and running but it does not do the job we expected to do. It was already expensive and we do not know how to fix it."

Analysis
- Wordpress site works fine except being locked for foreign visitors by the hosting
- Theme is not visually well structured
- Content of the website lacks a system
- Logo did not display well

My contribution
- Created a new logo ready for all types of background
- Migrated the website to a new hosting
- Polished the theme visually
- Set a clear Information Architecture based on following process


The process
- I conducted interviews with the owner to understand the business 
- Specified typical personas and their task-flows
- Sketched screens on paper and walked the owner through the stories of personas
- Tested the content with typical users

Personas and Jobs to be done
Paper sketches
Before and After
​​​​​​​www.komal-tech.cz
Information Architecture + Branding
4
47
1
Published:

Information Architecture + Branding

4
47
1
Published: