Fruveju is a London based start up juice company that sells fresh, organic, cold pressed juices. The task was to revamp their packaging. They wanted to move from their only text based transparent label to a fresh and colourful label design.
Love/Heart is an important part of the brand’s identity. The brand has hearts as their logomark and use the tagline - ‘juices made with love’. My design approach was to build on the heart icon, keep it as the common design identity across all packaging labels but distinguish each flavour by incorporating the heart with different shapes and colours.
Photos: www.instagram.com/fruveju
