Street Juices is a London-based street food company delivering freshly-made juices
and smoothies.
The brief required to create a new logo and label for the brand to reflect its spirit and what
is all about - freshness, handmade and simple ingredients combined with a personal touch
to create surprising new delicious flavors.
I got inspiration from the main subject, the fruit. The label has been letterpress printed onto
a pink recycled paper and has been applied to the bottle with a white rubber band – it can
so be easily removed and used as the business card.