The Early Birds - is a thriller oriented to yougsters (12-18), where kids play dangerous game using smartphone, leading to suicide. Series opening titles were specially produced by design team, using the key attributes of the product - smartphone and mysterious evil character, hiding behind this dangerous game. is based on the main symbol of series.

In the promo video teasers we used the capability of calligraphy and animation to show the duality of the teenagers's world - real feelings and an external beautiful shell. This part of the project was made in a collaboration with amazing Ukrainian calligraphists Vika and Vita Lopukhiny. 

We developed a special social campaign with La Strada, opening a hotline for youngsters that could share their problems with experienced psychiatrists. The hotline became "red" after the first episode of the series, where we showed the phone # of the hotline.

Logo design is based on the main symbol of series. It has several meanings – completing a task in a game, notching a player`s body, a flying bird. Logo designers: Illya Halushko, Lilia Sabitova.