Hummingbird Bakery is all about their delicious baked goods and we made sure to really emphasise this when we brought this project to life, rolling out these vibrant displays across their 4 London stores that centre around the use of light.
For the Soho flagship, we showcased their spooky Halloween cakes and cupcakes on glossy staggered plinths and above this we suspended a neon hummingbird fluttering in front a large recessed disc that adds depth through the different reflections and shadows at each step. Across the Spitalfields, Islington and Kensington stores, we produced hexagonal iridescent displays with cupcakes sitting at the heart of each hexagon, brought to life by the eye-catching effect of the light bouncing off the iridescent casing. Each cupcake is made a star within the wider display.
Client: Hummingbird Bakery | Project: Iridescent Displays
See more of our work @ planarama.com
