Primelife
Creative direction and execution for the Primelife Explainer Video.
Primelife, a community-based resource designed to educate, guide, and inspire individuals. This initiative involves the sharing of the latest techniques, information, and self-help exercises curated from experts and thought leaders.
To bring the narrative to life, I carefully crafted dynamic motion graphic animation techniques. The visual choices in the video are rooted in symbolic shapes in constant movement and fluid, smooth transitions. I maintained a consistent color palette throughout the video, aiming for a graphically strong composition. These elements collectively enhance the overall impact of the video, creating a visually cohesive and engaging storytelling experience.
