Rabbia (Anger)
This is an experimental academic work in which the students were committed to design the package for an emotion by their choice.
I choose anger and interpreted it as something to shoot out of you, so the packaging looks like a vintage gun cartridges box with a nice smiling bullet character that reminds those old violent ‘’rubber hose’’ cartoons that i loved in my childhood. Is an old feeling, something we are all familiar with that's why i choose to give this vintage look to the box, simulating the two colors print with the classic ''third color effect'' in the overlapping areas. But anger can wear you out, stress you and make your skin age faster! That’s why i used a weathered box for the final mockups.
Mockups
Printing instructions
Thanks for watching!
