Aveda - Botanical Repair
Direction, Design, Look Development, TEXTURING & LIGHTING, ANIMATIOn, COMPOSITING
Short // 0:60 // 2020
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CREDITS
Direction, Design & Animation: Raw & Rendered
Music & Sound Design: Jay Klos
Aveda chose Raw & Rendered to realize the power of its breakthrough botanical repair™ technology — triple-layer hair repair that delivers strength, protection, and repair without compromise.
Raw & Rendered was tasked with creating a compelling hero identity that would uplift Aveda’s brand and mission, and to craft a thoughtful, digital-first campaign broad enough to meet regional needs, and robust enough to last multiple years.
Raw & Rendered created a world that bridged inspiring storytelling with scientific research and information, reinforcing Aveda's position rooted in scientific authority.
Raw & Rendered created a world that bridged inspiring storytelling with scientific research and information, reinforcing Aveda's position rooted in scientific authority.
Hair Look Development
![3D animation aveda beauty CGI motion design raw and rendered](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bb9c8b106881491.62509f47528cf.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/baf02f106881491.5f9a121d59817.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f8e95d106881491.5f9a121d59fd0.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/cad64b106881491.5f9a121dc7427.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/0780b6106881491.5f9a121dc7f56.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/5b6184106881491.5f9a121dc7901.gif)
Hair Cuticle Transitions
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/189327106881491.5f9a0096e52f8.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/11a513106881491.5f9a0096a1b4a.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e132a5106881491.5f9a0096a22ec.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/77117f106881491.5f9a121e86869.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/14d8d1106881491.5f9a0158c0b55.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/800846106881491.5f9a0158bfe40.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/a23d27106881491.5f9a0158c0453.gif)
Cortex Strengthening & Bonding Technology
![3D animation aveda beauty CGI motion design raw and rendered](https://mir-s3-cdn-cf.behance.net/project_modules/1400/88e20e106881491.62509f4750393.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/40e018106881491.5f9a121ee2711.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/b43e4f106881491.5f9a121ee1e5a.gif)
![3D animation aveda beauty CGI motion design raw and rendered](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b1b9a8106881491.62509f4749962.jpg)
![3D animation aveda beauty CGI motion design raw and rendered](https://mir-s3-cdn-cf.behance.net/project_modules/1400/84ef45106881491.62509f4746e43.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/fdc23f106881491.5f9a121f9f77c.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/355f0c106881491.5f9a121f9fd24.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/ed4269106881491.5f9a121f9e3b7.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/188781106881491.5f9a121f9eb94.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/5fb32e106881491.5f9a121f9efd7.gif)
Cuticle & Macro Green Blending Technology
![3D animation aveda beauty CGI motion design raw and rendered](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a49a9c106881491.62509f474bd9e.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/265f2c106881491.5f9a1220d71cf.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/58623c106881491.5f9a1220d6b66.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/bdd89f106881491.5f9a122151942.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/11e851106881491.5f9a122151feb.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/8706d7106881491.5f9a122151290.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/81adbe106881491.5f9a1221d196c.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/477a59106881491.5f9a1221d10c7.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/abbdcd106881491.5f9a12224c160.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/075643106881491.5f9a1222cdb7f.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/7a2532106881491.5f9a1222cea71.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/9ced14106881491.5f9a1222ce2ef.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ab296c106881491.5f9a1223bbab8.jpg)
Plant Powered Technology
![3D animation aveda beauty CGI motion design raw and rendered](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a3701f106881491.62509f474e115.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/34ae80106881491.5f9a122421bb0.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/7dcc28106881491.5f9a12242295c.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/c5eb94106881491.5f9a1224224a4.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/6ccc63106881491.5f9a122421550.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/f75bc2106881491.5f9a122422dbf.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/0fa507106881491.5f9a122422036.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ad7441106881491.5f9a12253c7e4.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/782203106881491.5f9a1225901bd.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/95fcc4106881491.5f9a12258fa2a.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d44ac5106881491.5f9a12260dc16.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5d4df8106881491.5f9a12260d63a.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3000e1106881491.5f9a12260d023.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/0f2412106881491.5f9a174b78f4d.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/d20279106881491.5f9a174b77aca.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/f689cd106881491.5f9a174b7863a.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/b73eea106881491.5f9a174b77fe4.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/4449cd106881491.5f9a174b78b34.gif)
Thank you.