BRAND CONCEPT
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KOI POKÉ combines traditional Hawaiian style and asian cuisine specialty with a touch of freshness from the ocean breeze. Creating a fusion of visually appealing and low calorie healthy food.
Due to the fact seafood such as fish is one of the key ingredient in POKÉ bowl, we use this as the main element in our visual identity with navy blue to represent the concept of freshness from ocean to table.
The special globe bowl packaging along side with the illustrations around it also says something about the transparency of openness and freshness of the food and brand.
