Brand Strategy, Creative Direction & Packaging
Back in the summer of 2018, the Shandy Shack guys started sharing their passion for shandy, building a pop-up bar from up-cycled materials and went on tour with the best shandies they'd created. Since then Shandy Shack has been successfully supplying bars, restaurants, and festivals around the UK with their own IPA Shandy
After two years of growth and thousands of shandies later, they had outgrown their brand identity. My work started by showing the team how a re-brand could match their future goals, vision for the brand, and the business as a whole.
