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    The drug Firmagon is used to treat prostate cancer by decreasing the amount of testosterone in the body. Worked within a team comprised of two … Read More
    The drug Firmagon is used to treat prostate cancer by decreasing the amount of testosterone in the body. Worked within a team comprised of two art directors, an associate creative director, and several medical writers to develop the global Firmagon branding. This culminated in the development of a global brand book that provided brand strategies, visual guidelines, marketing collateral, education materials, and information on clinical studies. Once the brand was launched, I became the art director in charge of developing all of the ongoing materials for this client. Read Less
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Firmagon Branding

The drug Firmagon is used to treat prostate cancer by decreasing the amount of testosterone in the body. 

I worked within a team comprised of two art directors, an associate creative director, and several medical writers to develop the global Firmagon branding. This culminated in the development of a global brand book that provided brand strategies, visual guidelines, marketing collateral, education materials, and information on clinical studies. Once the brand was launched, I became the art director who developed the ongoing materials for this client.

brand book



branding quick guide



event invitation



trade show booth



teaser campaign

INTERNATIONAL ART DIRECTOR
Publicis Life Brands
Art Direction, Design & Layout
Jeannine Gaubert Pamoukdjian

(Project date: 2007-2010)