The drug Firmagon is used to treat prostate cancer by decreasing the amount of testosterone in the body.
I worked within a team comprised of two art directors, an associate creative director, and several medical writers to develop the global Firmagon branding. This culminated in the development of a global brand book that provided brand strategies, visual guidelines, marketing collateral, education materials, and information on clinical studies. Once the brand was launched, I became the art director who developed the ongoing materials for this client.
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