Mr Kush Branding
Design can influence perception, it can change how we view product or services either negatively or positively. Miraa is a constant feature in our society. Despite its huge economic importance, I have never seen a Miraa branding project which I believe is largely due to the perishable nature of the plant, long standing traditional marketing outlooks and a clearly defined but constraining market. Our key question was if a proper identity program would help a Miraa seller open up new markets and shift perceptions? Meet Mr Kush.
